Do Gamified Communication Systems Increase Employee Innovation?

In today’s hyper-connected world where consumers have more purchase options than ever before, businesses face a wide array of new challenges. One major challenge is a noticeable change in consumers’ online buying behavior. Sujata et al. (2016) maintain that as online shoppers are bombarded by more and more websites and selection, they are demonstrating more indecisive purchase behaviors.[i] Another challenge is competition at extreme levels; with so many competitors in the online marketplace, keeping a customer’s attention is now more difficult than ever before.

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The Rise of the Unpaid Workforce

I attended the 2015 Ontario Volunteer Centre Network Conference last November and one of the major topics up for discussion was the Skills-Based Volunteer (SBV). At this conference, SBV’s were described as experienced professionals (in their thirties and forties), foreign educated, new to Canada, and who seek work experience in specialized fields such as accounting, engineering, and even corporate strategic planning. The SBV movement aims to help newcomers gain professional work experience in the same field they were employed or educated prior to immigrating.

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The Social Drivers of Precarious Employment

The national statistics on full-time versus precarious employment are alarming. The percentage of Canadian workers employed in permanent full-time positions decreased from 67% in 1989 to 63% in 2002, and those employed in precarious roles increased from 7% to 10% between 1989 and 2005. More recent data from Statistics Canada shows that the percentage of full-time jobs increased by only 7% between 2006 and 2014, whereas part-time opportunities more than doubled that figure (15%) during the same period

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